About Me

Hi, my name is Simona. Photography has always been my passion, but I wanted to create something truly special and unique. I dreamed of adding a different kind of magic—an upgrade to the magic of photography. This desire led me to discover the phototransfer technique and to create PhotoART, where I transform my photos into unique, handcrafted art pieces. As a child, I dreamed of becoming a painter. However, my art teacher once told me I didn’t have the talent for it. I believed her, because teachers are supposed to know best, right? But life has a funny way of showing us our true path. Many years later, I found my own "way of painting"—by taking my photography and transforming it through the phototransfer technique Now, I live on the beautiful island of Fuerteventura in the Canary Islands, where I participate in art markets, sharing my PhotoART with the local community and tourists who visit our stunning island. In hindsight, I’m grateful for my teacher’s words. They led me toward a different, unexpected path that allowed me to combine my love for photography with my desire to create art. Today, I can proudly say that I’ve found my true calling in PhotoART. It brings me immense joy to share my creations with the world, capturing memories and moments in a way that’s as unique as the people who cherish them.